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Marketing Management is the planning, organizing, promotion, and pricing of products. Its' job is usually advisory. This subject is needed for people thinking of specializing in marketing and here are some of the reports that is needed to fulfill this course, they include:
This is a marketing plan about the comparison of two different categories of products with three items to compare in each category that is of the same level .i.e. the first category will compare three different types of shampoos that is directed toward babies and they are sold at the same price have the same properties etc and the second category will compare toothpaste that are also of the same price and offer the same properties and then look at who has the best plan and advantage. I have added definition so it will be easy for the reader to understand what I am talking about and there are some pictures of the products I am talking about so you won't confuse them with other product line but they are very popular brands.
This marketing presentation was done on Philip Morris company and especially the Marlboro cigarettes and how they used strong strategic marketing to sell their products to people. It emphasis their whole work from the time they established the company till our present day. It includes pictures, tables and you will find it easy to understand.
This explains the concept of positioning and how companies should pay particular attention on how their products are positioned in their customer's minds and how will this effect the sales of their products and what can they do to make their product's the No.1 products' in consumer's minds.